Real estate agents and property owners in Pakistan were struggling to effectively reach potential buyers and renters through traditional marketing methods. The lack of a centralized platform made it difficult for users to search for properties based on specific criteria like location, price, and amenities. Additionally, the absence of interactive features, such as maps and detailed property information, led to a fragmented user experience, limiting engagement and making it challenging to showcase properties to a broader audience.
The primary goal was to develop a comprehensive real estate platform that would empower property owners and agents to list and manage their properties with ease. The platform aimed to offer advanced search filters, detailed property descriptions, and an interactive map to enhance the property search experience. It was essential to integrate user account management, enabling users to save properties, set alerts, and access personalized features. The platform also needed to include tools for agents and property owners to manage their listings and gain insights through analytics.
The platform successfully launched, providing a centralized hub for real estate in Pakistan. The advanced search filters and detailed property listings allowed users to find properties that met their specific needs efficiently. The interactive map feature made it easier for users to visualize property locations, leading to a more engaging and informative experience. Property owners and agents reported an increase in inquiries and visibility, thanks to the platform’s comprehensive listing management tools and analytics. The inclusion of user account management features also fostered user retention and satisfaction, with many users appreciating the ability to save properties and set up alerts for new listings.
